Identify an opportunity within a problem space with a team and select an appropriate platform for which to design a solution - create a website to solve issues with household laundry. We called WeWash. Why? Because at WeWash, we wash, so you don’t have to.
Once the problem space has been identified, we need to extend the concept with a potential business partnership - Clean Rite.
By creating a platform that will allow users to easily find and send laundry to a local service to collect, clean, and return their laundry, we can improve the quality of life for individuals or families by eliminating the time spent and inconvenience associated with doing laundry.
We will know this by user participation and membership attrition of our platform over a period of one year.

“I don’t think ANYONE enjoys doing laundry, in my humble opinion.“ - Nola Undry

HOW

Step 1: Research

Hypothesize, Synthesize

During this phase, we conducted a few rounds of Design Studios, devised a Competitive Brand Matrix, Comparative Analysis on Features, MoSCoW Map, and Heuristic Evaluation…

After much consideration, by summarizing data from user interviews, analyzing competitions, and market needs, we decided to focus on developing a mobile app platform instead of a responsive website.

Platform Change

Step 2: Ideation

Wireframes - Lo-Fi

Wireframes - Hi-Fi

Step 3: Prototyping

Efforts were made to ensure the intuitiveness of the app as well as being accessible. Color-blind tests and usability tests were carried out simultaneously. During this phase, we also devised Site Maps, Usability Testing & Report for every stage and iteration of Wireframing, then revised and reiterated based on feedback, and created the Spec Doc, along with the Prototype.

Why Clean-Rite?

Close to 81% of our survey participants did their laundry at home and 97% of them don’t like doing them (surprise!)
Yet, less than 5% used on-demand/online laundry service due to bad experiences or lack of awareness
Clean-Rite has large, industrial facilities where laundry can be done on-premises
Laundry will be done by a facility in the vicinity of the customer’s location
Many locations in the five boroughs of NYC, especially the outer Boros
Ability to contact a specific location that handles the customer’s laundry
Bags will have a label or code for easy tracking
Subscription-based service to perceive the laundry expenses

Meet the Team

Surbhi

Triceara

Mark

Kevin

My Role

Design Lead, ScrumMaster, UX Researcher, UX/UI Designer, Wireframing, Prototyping, Presentation & Conflict Management.

Tools

Adobe CC, Sketch, InVision, Google Suite

Next Steps

Reach out to Clean-Rite to gauge interest in a partnership opportunity.
Consult with a developer regarding building out the WeWash app.
Conduct user research to gain insight into laundry preferences to build out the onboarding process.
Continue to develop User Interactions to improve the ease of use of our product and increase user delight while using our app, ie, building out an in-app messaging system where the users will be able to send direct messages in regards to their order as a help center and support system.

Lessons Learnt

Given the premise of this project - a 2-week sprint, a project proposal (with a chance of rejection,) seek a potential business partnership, an opportunity to work with a developer, and free rein on the type of tools we wanted to deploy in order to complete the job.

With the most diverse team members, the knowledge & experiences combined helped make the WeWash app one of the most intuitive & well-rounded designs I’ve done so far.

We declined the chance to work with a developer. Hindsight is 20/20. It would’ve been a valuable experience to work across functions.