Food. Work with a team. Identify an opportunity within a problem space in a category, in our case - food, to design a solution - create a responsive website to solve issues with time lost on ordering food online. We named our website Project Yum! Who? Yes, get ready for some food puns.
Price & convenience. Young (-ish, ages 29-45) professionals are on a budget and have limited time, there’s an inadequate number of food options that woukd fit within their price range.
Our users are overwhelmed from work, hungry, and only has $15 to spend. How might we help them enjoy their meals while trying to save money?

“I went on Caviar and noticed the delivery fee, but then I looked on another website and I found a discount code for free delivery. I was like “HAHA!“, saving 99 cents. SCORE!“ - exclaimed the user

HOW

Step 1: Prepare Ingredients (Research)

Hypothesize, Synthesize

During this phase, we also had a few rounds of Design Studio, devised an Empathy Map & MoSCoW Map…

While synthesizing the data generated from user interviews, based on financial, career & family standing, we realized there are at least two personas to be developed. Despite ambitious yearnings to do otherwise, we’d decide to focus on one, Karen, due to time constraints.

Persona Disorder

Step 2: Cook (Ideation)

Wireframes - Mid-Fi

Wireframes - Hi-Fi

Step 3: Ready to Serve (Prototyping)

During this phase, we also devised Usability Testing & Report for every stage and iteration of Wireframing, then revised and reiterated based on feedback data until we finalized with the Prototype.

Meet the Team

My Role

UX Researcher, UX/UI Designer, Wireframing, Prototyping, Presentation.

Tools

Adobe CC, Canva, Otter, Sketch, InVision, Google Suite

Next Steps

Expand on the personalization because we received positive feedback.
Create default settings to encourage users to choose more cost-effective options, saving time.
Apply suggestions tailored to the persona’s needs.
Further development on the suggestions section.
Onboarding: proper introduction to site features.
Develop & expand secondary persona, Ollie: Ratings & Reviews.
Lots more things are cooking in our design kitchen, BON APPETIT!

Lessons Learnt

This 2-week sprint is the first assignment working with a team. I cannot imagine a better way to start things off right. There were moments when the rest of the team regrouped and went back to the drawing board, where I’d stubbornly kept going. It’s an eye-opening experience to see & learn the creativity & thought process of fellow team members. Eventually, we’d come to a conclusion that’s more insightful and concise.

I also learnt firsthand how integral & crucial usability testing is throughout this exercise. For instance, confusion on the terminology used as “Sign In.“ An issue we resolved by changing it to “Log In“ and so on…